Chinese-Market Consulting
According to Census statistics, Chinese-speakers are the 2nd largest language minority in the United States, the largest in Canada, and the largest language group in the world! What specifically are you doing to reach out to this market?
We are ABCs (American Born Chinese) and have lived and grown up in both cultures. Therefore, we intimately understand both cultures unlike Chinese born overseas or Americans born in the US who typically understand one side well. We've been through business school and have been a part of various startups; therefore, we know that a 20-page business plan and theories learned in school can be impractical and useless. Let AQI help you complete the vision you have for your company through our Chinese consulting services which includes market research, strategy consulting, and cultural education into Chinese markets...not just China!
Sample Chinese Consulting Process
GAP ANALYSIS
1. Initial Analysis - Review of current business situation, product(s)/service(s), and goals.
2. Preliminary Market Analysis - Review of competitive environment through extensive Chinese research through the internet, media, and other sources.
3. Chinese Market Trip - Optional, but recommended trip to the Chinese-speaking market with set specific objectives. This will help you personally get to know the market.
MARKET RESEARCH
4. Formal Market Research - Research of market size and segmentation. Thorough review of competition and their strategies.
STRATEGIC CONSULTING
5. Strategic Recommendations - Recommendations of how to move into targeted Chinese-speaking market.
IMPLEMENTATION
6. Cultural Education - .
7. Legal Process - .
8. Marketing Planning - .
9. Implementation - .
Currently, we offer consulting services in the following regions:
Asia: China
Asia: Taiwan
North America: United States
North America: Chinese-American Market
